Hot tip: Sign up for a 30-day free Hootsuite trial, and use our all-in-one analytics dashboard to easily analyze your performance and track competitors in one spot. Look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Your competitors’ activity that you can learn fromĪs part of your audit, note how often you’re currently posting on each social network.Key metrics for measuring future success on each platform.Gaps, underwhelming results, and opportunities for improvement.Your most successful posts, campaigns and tactics.Who’s accountable for what on your team.Your target audience, their demographics and personas.Goals and KPIs for each branded account by platform.Impostor accounts and outdated profiles.Use our free social media audit templateto create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts.
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